This CRC for Low Carbon Living project investigates the role that media plays in shaping home renovation practices. This second report tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators.
This paper seeks to uncover a diversity of economic practices and engagement by home renovators, predominantly homeowners. In particular, the authors explore how different forms of media consumption and production intertwine to shape home renovation projects.
This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year.
This is a report of a project which aimed to design, develop and assess innovative media and communication strategies to drive mainstream adoption of low carbon products and practices as an integral part of renovation projects, enabling decarbonisation of the existing residential building stock.