This CRC for Low Carbon Living project investigates the role that media plays in shaping home renovation practices. This second report tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators.
This final report supports the completion of the Cooperative Research Centre for Low Carbon Living (CRC LCL) Research Project (RP) 3015: Increasing knowledge and motivating collaborative action on Low Carbon Living through team-based and game-based mobile learning (2014-2018).
This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year.
This is a report of a project which aimed to design, develop and assess innovative media and communication strategies to drive mainstream adoption of low carbon products and practices as an integral part of renovation projects, enabling decarbonisation of the existing residential building stock.
Using The Block as an example, this paper discusses whether there is evidence of sustainable practices, particularly to do with managing waste in the renovation process in mainstream television shows and investigates whether the show can act as a kind of ‘popular education’, promoting viewers’ (pro-environmental) choices when conducting similar...