Industry misconceptions around high cost and poor market interest in energy efficient homes continue to obstruct the mass adoption of low carbon housing. Josh’s House demonstrates that low carbon housing is accessible and cost effective. The Star Performers series showcases how...Read more
As key influencers of value, the residential property marketing sector have often been a barrier to driving a new market in low carbon homes. Recognising the value proposition already at work in this target market and understanding the time-sensitive context of the “real estate...Read more
Many established homes (most Australian homes) perform quite poorly in terms of energy efficiency and other resource use. Home renovation is a key point at which sustainability could be improved as people have already decided to spend money on renovation (some $32b a year...Read more
This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year.
This CRC for Low Carbon Living project investigates the role that media plays in shaping home renovation practices. This second report tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators.
This is a report of a project which aimed to design, develop and assess innovative media and communication strategies to drive mainstream adoption of low carbon products and practices as an integral part of renovation projects, enabling decarbonisation of the existing residential building stock.