This literature review and discussion paper draws primarily on behavioural science to explore why consumer engagement in the Victorian retail energy market is not higher, and to suggest potential interventions to improve the level of engagement. The energy market we refer to covers both residential and small business use of gas and electricity. We define consumer engagement as an ongoing situation in which people are aware of their choices, and are willing and able to exercise those choices to pursue options that best suit their needs; this may involve people switching plans with their existing provider, switching between providers, or merely comparing their options and deciding that their existing provider and plan is best meeting their needs.
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Commonwealth Scientific and Industrial Research Organisation 2017
When South Eastern Australia was in severe drought at the beginning of the century, a whole array of efforts went into addressing the water shortage. Councils introduced, and then increased, water restrictions. Government handed out low-flow showerheads and shower timers,...Read more
Many established homes (most Australian homes) perform quite poorly in terms of energy efficiency and other resource use. Home renovation is a key point at which sustainability could be improved as people have already decided to spend money on renovation (some $32b a year...Read more
Pilots are powerful for two reasons: 1. They are a great way to bring together groups of people to demonstrate how effective collective action can be in helping to change the status quo. More voices, more influence. Pilots, backed by evidence and research, can highlight and expose the challenges and blockages, particularly in government, far more effectively than any individual can (despite many individuals trying!). They also provide perfect opportunities for identifying solutions. And, 2. pilots provide the numbers and the evidence that decision-makers need, in order to believe and make change.Read more
Explores the prospect for winding back current levels of household consumption in high income societies.Growth in human consumption is the transcending problem of our times. In the short span of 50 years, high income societies have shifted from an era when a 'simple life' was the norm to one where...
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In this lecture, A/Prof Ross Gordon looks at the use of narrative within social marketing and social change. He discusses the use of social marketing within the Energy+ Illawarra energy efficiency project.