Governments, planners and analysts across Australia agree that mode shift from the automobile to walking, cycling and public transport is desirable for environmental, social and health reasons, but in all our major cities trends are heading in the opposite direction. Various remedies have been proposed, but all have their drawbacks. Road pricing, for example, is widely supported by transport planners, but is extremely unpopular with the public. Curtailing road expansion in favour of increased investment in public transport would be popular with environmentalists and many community groups, but is strongly resisted by road authorities and motoring organizations. Wouldn’t it be nice if there was an inexpensive, pain-free way of moving towards sustainable urban transport? Enter Travel Behaviour Modification (TBM), represented in Australia by TravelSmart (an adaptation of the IndiMark® concept) and Travel Blending®. TBM uses individualised marketing to change public perceptions of the attractiveness of more sustainable modes, with the aim of changing travel behaviour. Before we consider the effectiveness of TBM, it is worth reflecting on why this approach might be expected to gain wide support.
Transportation planners are often looking for efficiency in transportation but this article in Science Advances has also identified that resilience is an important city design feature. Planning for when disruptions occur can help to avoid city gridlock.Read more
The 2020s are predicted to be a decade of transformation for urban mobility. There are at least six forces that are expected to disrupt the urban mobility landscape. From self-driving vehicles and the sharing economy, through to vehicle electrification, mobile computing, the...Read more
With regard to separation of food scraps for composting, this research identified that there are two important aspects often overlooked when the focus is only on behaviour: 1. Policy makers need to ensure that there are socio-technical systems supporting diverse groups of people...Read more
There has been a rapid global rise in both bike and car share offerings. Yet many of these have only current low adoption levels, highlighting a pressing need to understand the consumer behaviour that surrounds their adoption.
Public transport interchanges facilitate transfers between a wide range of motorised and nonmotorised transport modes, allowing users to move from feeder modes such as walking, cycling, private vehicles and local feeder buses to rapid transit, high volume modes such as heavy rail, light rail and busways.