This is a report of a project which aimed to design, develop and assess innovative media and communication strategies to drive mainstream adoption of low carbon products and practices as an integral part of renovation projects, enabling decarbonisation of the existing residential building stock. The focus on media and communications is a means of incorporating low carbon strategies in mainstream renovations rather than being a niche ‘green’ market.
This is the third report of a project which aims to explore the role and capacity of media to influence home renovation practices in established homes to produce more energy efficient outcomes and contribute to reducing Australia’s carbon emissions. Prior reports have focused largely on the outcomes of the social and media research components of the project.
Building on this prior work, this report focuses on the outcome of design interventions to develop media and communication strategies that can be effective in promoting low carbon renovation practices. It is based on co-design workshops conducted through 2016-2017 during which we explored the current and future capacity of digital tools to influence the home renovation decision process. In what follows, we provide theoretical justification and methodological rationale for the approach taken and illustrate with evidence. Where possible in this report we include weblinks to sources and images of the process. In particular there is a live link to the final prototyped website.
Many established homes (most Australian homes) perform quite poorly in terms of energy efficiency and other resource use. Home renovation is a key point at which sustainability could be improved as people have already decided to spend money on renovation (some $32b a year...Read more
Industry misconceptions around high cost and poor market interest in energy efficient homes continue to obstruct the mass adoption of low carbon housing. Josh’s House demonstrates that low carbon housing is accessible and cost effective. The Star Performers series showcases how...Read more
When South Eastern Australia was in severe drought at the beginning of the century, a whole array of efforts went into addressing the water shortage. Councils introduced, and then increased, water restrictions. Government handed out low-flow showerheads and shower timers,...Read more
This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year.
This CRC for Low Carbon Living project investigates the role that media plays in shaping home renovation practices. This second report tells the story of the Home Renovators’ Media World. It provides a more detailed and nuanced understanding of the roles of media in home renovation processes, from the perspective of renovators. Such an understanding is essential in developing more effective communication and community engagement to achieve home renovations which are more energy efficient and which contribute to lower carbon dioxide emissions.
This final report supports the completion of the Cooperative Research Centre for Low Carbon Living (CRC LCL) Research Project (RP) 3015: Increasing knowledge and motivating collaborative action on Low Carbon Living through team-based and game-based mobile learning (2014-2018).