There has been a rapid global rise in both bike and car share offerings. Yet many of these have only current low adoption levels, highlighting a pressing need to understand the consumer behaviour that surrounds their adoption. This research maps how future mobility and demand will be shaped as share car and bike schemes continue to grow in penetration in the mainstream market, producing a new generation of sharing literate consumers.
This research aims to answer the following questions:
What is the penetration and usage frequency of shared mobility transport options, compared to other more traditional transport options? Do these “disruptor” brands follow known brand usage patterns? What are the implications of this if they do and if they do not?
What is the best path for growth for these future mobility options? What behavioural targets need to be prioritised and what communication messages will aid cut-through and adoption?
Do the sharing economy mobility services share customers in the expected way between them? What spill-over effects are there between options? Do they form a transport market partition or are they just “normal” small brands?
Where does Adelaide sit on the TTM of adoption of sharing economy mobility services? What are the barriers and triggers to adoption? What messages are needed to encourage trial and reduce perceived risk? How can shared mobility options transform choices in the inner city precinct where commutes are shorter and speeds slower relative to a suburban setting?
Rapid global urbanization and the increase of the Urban Heat Island (UHI) effect make urban cooling a necessity as well as an opportunity to increase the liveability and amenity of cities. This review is a scoping study of the relevant worldwide UHI mitigation/adaptation...Read more
Australia's Chief Scientist Alan Finkel points out, in this interview, the need for Australia to develop better storage systems and reflects on the recent report from ACOLA. California Energy Commissioner Andrew McAllister, also warns Australia to pursue demand side...Read more
With regard to separation of food scraps for composting, this research identified that there are two important aspects often overlooked when the focus is only on behaviour: 1. Policy makers need to ensure that there are socio-technical systems supporting diverse groups of people...Read more
This report explores barriers to the provision of sharing economy mobility services and highlights actions that can be taken by policy makers and other organisations to support their availability. The report finds that Australia cities have similar shared mobility issues that are evident in other places around the world.
In Australia, various City Councils, including the City of Adelaide, are pursuing carbon neutrality at municipal-scale based on their operational greenhouse gas (GHG) emissions. As passenger transport is a major component of city operational GHG emissions, there is an opportunity for shared mobility services to play a role in reducing those emissions. This preliminary carbon modelling report has focussed on the GHG benefit from expanding shared mobility services in the Adelaide Local Government Area, although the results should be equally valid in other similar inner-urban precincts.
Research undertaken by the Cooperative Research Centre for Low Carbon Living (CRCLCL) has shown that current ‘top down’ education approaches aimed at changing consumer behaviours to adopt sustainable housing options (including concepts like net zero energy homes) have been largely ineffective.
This project builds on key findings of research conducted within the CRCLCL that communicating sustainability in a more mainstream way could significantly improve uptake of sustainable and energy efficient homes.